Introduction
As an end-to-end creative agency we often work on many aspects of a client’s project from brand creation to website design/development and marketing support. Occasionally we get to work on every single aspect and Bia Energy is a great example of this.
We were approached in August of last year to help create a brand identity for this new player in the clean energy market. Bia Energy owns and operates Ireland’s largest Anaerobic Digestion (AD) plant. Their mission is to accelerate Ireland’s transition to clean energy by transforming waste into renewable fuel and biofertiliser.
Brand Strategy
We commenced the project by mapping out user personas using research and a semi-fictional archetype approach to give us a somewhat holistic view of Bia Energy‘s potential consumers to help us analyse their interests, needs, and pain points.
Once we identified the demographic (who), psychographics (why) and behaviour (what) this helped facilitate a client discovery workshop discussing in detail all aspects of the brand ‘who are we’, ‘what do we stand for’, ‘what is our tone of voice’ and ‘what are our values’.
We crafted a tone of voice that is authoritative yet accessible—grounded in industry expertise while maintaining warmth and relatability. Our content strategy emphasises clear, jargon-free language, ensuring that both industry insiders and competitors can easily grasp the company’s message. The brand speaks with confidence, offering solutions and education without ever seeming didactic or overly technical.
The voice embodies leadership in the renewable energy space: informed, optimistic, and committed to driving meaningful change. Whether communicating with investors, partners, or the public, the tone remains consistent, reinforcing the brand’s credibility and vision for a sustainable future.
Armed with our personas and brand values we then started work on a number of stylescapes (sometimes referred to as mood-boards) a collection of potential brand assets (colours, typography, images, language tone, patterns and design elements) combined together to provide an overall visual aesthetic of a brand.
These helped present a tangible and visual representation of the brand, ensuring that we were all heading in the same direction as we entered the design stage of the project. It also served as a roadmap to creating a strong brand visual identity and logomark that reflected the customer base, brand ethos and mission statement.
Brand Design
When Bia Energy approached to develop the brand identity, there was nothing but an idea. They had a location and a single goal in mind; to be a pioneering renewable energy company transforming food waste into clean energy, we knew the brand needed to be more than just a visual identity.
That goal would see us and them partnering to embark on a journey towards sustainable innovation and become Ireland’s largest AD plant. In a world where sustainability is no longer optional but essential, companies at the forefront of the renewable energy sector must communicate their purpose with clarity, trustworthiness, and innovation.
Our initial strategy sessions revealed the unique challenge: crafting a brand identity that strikes a balance between trust and innovation. We needed to create a design language that reflects the company’s core values—sustainability, efficiency, and integrity. The identity had to resonate in a competitive space and align with their broader mission of driving a circular economy.
To achieve this, we focused on three key elements: Simplicity and Clarity, Recognizable Yet Distinctive, Scalable and Future-Proof.
The brand identity is intentionally clean and straightforward. We designed a visual identity that stands out in the crowded renewable energy market while remaining easily recognisable. The colour palette draws from natural tones, signifying the sustainable nature of their work. This palette is paired with bold, modern typography that conveys reliability and forward-thinking.
As the company grows and diversifies, the brand must remain adaptable. We developed a modular design system that allows for seamless expansion, whether it’s for new product lines, regional campaigns, or digital experiences.
Our scalable design system ensures that as the company explores new innovations and enters new markets, the brand will remain coherent and powerful. Whether introducing new energy solutions or expanding their waste collection network, the brand identity offers the flexibility to grow while staying true to the core mission.
Brand Collateral
With the brand identity and guidelines established we then set about creating marketing collateral for both digital and print, a pivotal tool in the B2B lead generation development process.
The power of marketing collateral is often underestimated, sometimes due to misconceptions about its relevance or cost. However, it plays a vital role in storytelling, ensuring that your company’s message is neither diluted nor forgotten.
For Bia Energy this collateral included plant-building signage, directional-signage, bespoke brochures for each customer persona, business cards and letterheads, presentations, uniforms and digital content in the form of video and photography for pre and post launch campaigns.
With the customers perspective in mind, i.e. what problems are they looking to solve – we were able to tailor the collateral to answer these questions, a somewhat omnichannel approach.
Launch
The launch event was a coordinated effort to bring this new brand to market and another key aspect we were delighted to assist with.
As Bia Energys Anaerobic Digestion plant neared completion it was officially launched in the presence of Minister for Agriculture, Food, and the Marine, Charlie McConologue T.D. also announcing significant partnership with Gas Networks Ireland, creating Dublin’s first direct Renewable Gas Entry Point at our facility.
We supported Bia Energy with mailing lists and official digital invitations including the keynote address presentation. On the day we supplied audio-visual equipment for the keynote and captured the event with photography and video.
Website Design and Development
Of course there was also a requirement for a front facing B2B website. Here we designed and developed a custom WordPress theme that also includes a bespoke calculator allowing potential customers calculate their carbon offset potential of switching to Bia Energy.
We also assisted with post launch press-release, social media campaigns and PPC campaigns to give traction to the new website.
Ongoing Support
Over the past number of months we have had the privilege of continuing to support Bia Energy as the plant is commissioned and becomes fully operational. Given this is a new brand – establishing a strong position within search engines and social media has been vital.
Conclusion
Creating a brand for a market-leading renewable energy company required a deep understanding of both the sustainability space and the nuances of brand evolution. The final identity is more than a logo or colour scheme; it’s a living expression of a brand committed to transforming the future of energy.
It’s clean, confident, and positioned for growth—just like the company itself. As they continue to innovate and redefine what’s possible in renewable energy, their brand will grow in tandem, always recognisable, always trustworthy, and always leading the charge towards a cleaner world.