Building a Brand
We commenced the project by mapping out user personas using research and a semi-fictional archetype approach to give us a somewhat holistic view of Bia Energy’s potential consumers to help us analyse their interests, needs, and pain points.
Once we identified the demographic (who), psychographics (why) and behaviour (what) this helped facilitate a client discovery workshop discussing in detail all aspects of the brand ‘who are we’, ‘what do we stand for’, ‘what is our tone of voice’ and ‘what are our values’.
When it came to brand identity it was a blank-sheet. The client had a location and a single goal in mind; to be a pioneering renewable energy company transforming food waste into clean energy, we knew the brand needed to be more than just a visual identity.
Our initial strategy sessions revealed the unique challenge: crafting a brand identity that strikes a balance between trust and innovation.
We needed to create a design language that reflects the company’s core values—sustainability, efficiency, and integrity.
The identity had to resonate in a competitive space and align with their broader mission of driving a circular economy.
To achieve this, we focused on three key elements: Simplicity and Clarity, Recognisable yet Distinctive, Scalable and Future-Proof.
The brand identity is intentionally clean and straightforward. We designed a visual identity that stands out in the crowded renewable energy market while remaining easily recognisable. The colour palette draws from natural tones, signifying the sustainable nature of their work. This palette is paired with bold, modern typography that conveys reliability and forward-thinking.
Our scalable design system ensures that as the company explores new innovations and enters new markets, the brand will remain coherent and powerful.
Whether introducing new energy solutions or expanding their waste collection network, the brand identity offers the flexibility to grow while staying true to the core mission.
With the brand identity and guidelines established we then set about creating marketing collateral for both digital and print, a pivotal tool in the B2B lead generation development process.
Read about our entire journey in our ‘building a brand‘ journal entry!
The launch event was a coordinated effort to bring this new brand to market and another key aspect we were delighted to assist with. We supported Bia Energy with mailing lists and official digital invitations including the keynote address presentation. On the day we supplied audio-visual equipment for the keynote and captured the event with photography and video.
Read about our entire journey in our ‘building a brand‘ journal entry!
Of course there was also a requirement for a front facing B2B website. Here we designed and developed a custom WordPress theme that also includes a bespoke calculator allowing potential customers calculate their carbon offset potential of switching to Bia Energy.
Client Requirements
As an end-to-end creative agency we often work on many aspects of a client’s project from brand creation to website design/development and marketing support. Occasionally we get to work on every single aspect and Bia Energy is a great example of this.
We were approached in August of last year to help create a brand identity for this new player in the clean energy market. Bia Energy owns and operates Ireland’s largest Anaerobic Digestion (AD) plant. Their mission is to accelerate Ireland’s transition to clean energy by transforming waste into renewable fuel and biofertiliser.
Read about our entire journey in our ‘building a brand‘ journal entry!